There are brands which so merged with the countries where they appeared that they became their integral part. Today one cannot imagine USA without Coca-Cola drink, France cannot be imagined without Coco Chanel dress, and England.. One cannot now imagine England without many things. This is Scotch whisky, English tea, and clothes of the make Burberry!
History of the legendary brand name of Burberry began in the 1856 in the town Basingstoke in Hampshire County. Precisely there Thomas Burberry opened his first store to sale fashionable clothes. In the 1879, he developed the technology of rainproof material, which is called «gabardine». Clothes sewn from gabardine quickly won popularity, especially of sportsmen and travelers. During the First World War Thomas Burberry designed a rainproof raincoat based on the order of British Royal Air forces. It was Burberry's famous trend, the name of which originates from "trench" where, accordingly, the famous raincoat found its application. The order brought Burberry the first million, and it was not surprising, the make of Burberry began to develop rapidly. In the 1920s, the Burberry plaiding appeared on the lining of raincoats. It became the firm insignia. Soon beige, red, black and white check colors began to be associate steadily with Burberry.
The company lost the last representative of the family Burberry, Alfred Brian, in the 1956. In the 1955, the family business went into the possession of the lord David Wolfson. But the image of the company – purely British and very conservative one – remained former. In the 1998, the lord Wolfson lured away a thirty-two year old Roberta Menichetti from the team of the known German designer Jil Sander. This talented Italian, who developed woman models for five years near Sander, became the chief artist for Burberry and used to the best the effect of the traditional Burberry plaiding
In the 2001, Christopher Bailey who previously had taken the chief designer position of the woman line of Fashion House Gucci replaced Menichetti.
Today the attention of the Burberry company is given to promotion of two types of clothes: Burberry Prorsum – models from this collection are presented in Milan – assign fashionable tendencies and have great popularity throughout the world. However, this is luxury and incredibly experimental clothes, which only the well-to-do people from an upper class can afford. History of the brand and English sewing traditions are the basis of a collection of Burberry London. Jeans, sweaters, T-shirts, footwear, purses, and little skirts are the classic side of Burberry London – it is like the business card of the fashion house. In addition, the company is selling one more line Thomas Burberry, which is introducing kids and teenager clothes, glasses, watches, accessories, and perfumery.
In the 2006, the Burberry brand celebrated its 150-year.
Now Burberry is one of the oldest and the most respected fashionable houses of Europe. Clothes of this make are popular and preferred throughout the world. Many people wear them, from extravagant Madonna up to prissy members of the British royal family.
This wonderful brand continues to delight children and their parents throughout the world. It is the reason to buy something from Burberry kids collection, isn`t it? We think, it is. Classics is for all times!
History of the legendary brand name of Burberry began in the 1856 in the town Basingstoke in Hampshire County. Precisely there Thomas Burberry opened his first store to sale fashionable clothes. In the 1879, he developed the technology of rainproof material, which is called «gabardine». Clothes sewn from gabardine quickly won popularity, especially of sportsmen and travelers. During the First World War Thomas Burberry designed a rainproof raincoat based on the order of British Royal Air forces. It was Burberry's famous trend, the name of which originates from "trench" where, accordingly, the famous raincoat found its application. The order brought Burberry the first million, and it was not surprising, the make of Burberry began to develop rapidly. In the 1920s, the Burberry plaiding appeared on the lining of raincoats. It became the firm insignia. Soon beige, red, black and white check colors began to be associate steadily with Burberry.
The company lost the last representative of the family Burberry, Alfred Brian, in the 1956. In the 1955, the family business went into the possession of the lord David Wolfson. But the image of the company – purely British and very conservative one – remained former. In the 1998, the lord Wolfson lured away a thirty-two year old Roberta Menichetti from the team of the known German designer Jil Sander. This talented Italian, who developed woman models for five years near Sander, became the chief artist for Burberry and used to the best the effect of the traditional Burberry plaiding
In the 2001, Christopher Bailey who previously had taken the chief designer position of the woman line of Fashion House Gucci replaced Menichetti.
Today the attention of the Burberry company is given to promotion of two types of clothes: Burberry Prorsum – models from this collection are presented in Milan – assign fashionable tendencies and have great popularity throughout the world. However, this is luxury and incredibly experimental clothes, which only the well-to-do people from an upper class can afford. History of the brand and English sewing traditions are the basis of a collection of Burberry London. Jeans, sweaters, T-shirts, footwear, purses, and little skirts are the classic side of Burberry London – it is like the business card of the fashion house. In addition, the company is selling one more line Thomas Burberry, which is introducing kids and teenager clothes, glasses, watches, accessories, and perfumery.
In the 2006, the Burberry brand celebrated its 150-year.
Now Burberry is one of the oldest and the most respected fashionable houses of Europe. Clothes of this make are popular and preferred throughout the world. Many people wear them, from extravagant Madonna up to prissy members of the British royal family.
This wonderful brand continues to delight children and their parents throughout the world. It is the reason to buy something from Burberry kids collection, isn`t it? We think, it is. Classics is for all times!